Free Birthday Food

Tap Into 10,000+ Young Diners Across Salt Lake & Utah Counties

clayton@sqrdmedia.com

The Marketing Problem

$27-83

Cost to Acquire ONE Customer Through Traditional Advertising

Source: Focus Digital 2024, Toast POS Restaurant Marketing Study

The Network Advantage

What if you could tap into 10,000+ young diners whenever you need to fill tables?

Going Solo

1,500

People on your email list

  • Build your own tech
  • Manage your own database
  • Pay for email platform
  • Limited reach

Free Birthday Food Network

10,000+

Young diners ages 18-30 (year 1 goal)

  • We handle all the tech
  • Shared marketing infrastructure
  • Pay only when you promote
  • 6-7x bigger audience

How Free Birthday Food Works

Two ways to drive customers to your restaurant

1

Birthday Perks (Member Acquisition)

You offer a $10-15 credit during members' birthday month. This gets them in your door for the first time, brings 5+ friends, and builds our member base to 10,000+ engaged diners.

2

Year-Round Promotions (Your Marketing Tool)

Slow Tuesday? New menu item? March Madness? Send a targeted promotion to our 10,000+ members via text or email. Pay only when you promote - no monthly fees, no long-term contracts.

3

Network Effect (Everyone Wins)

More restaurants = more value for members = bigger audience for YOU. As we grow to 30-50 restaurants, our member base grows to 25,000+ diners you can reach on-demand.

Why Members Join & Stay

The birthday month is the big score - members can stack deals

30+

Birthday Deals Per Month

With dozens of local restaurants in the network, our paid members will get as many birthday deals as they can manage in a month. That's why they pay us $2-5/month and stay engaged year-round.

Real Member Demand

With minimal ad spend, we already have 400+ members. Goal: 3,000+ by soft launch.

407

Members Ready to Dine

With minimal ad spend.
Goal: 3,000+ by soft launch.

The College Opportunity

145,000+

students at UVU, BYU, U of U, and SLCC

64%

eat out weekly+ (vs 39% national avg)

$410/mo

average spent on dining out

Sources: Free Birthday Food pre-launch survey; Utah college enrollment (Fall 2024); TouchBistro Gen Z Dining Report 2024; Education Data Initiative

Two Ways You Win

Birthday perks get them in the door. Promotions bring them back.

DISCOVERY TOOL

Birthday Perks

  • $10-15 credit during birthday month
  • One-time commitment from you
  • Members bring 2-4 friends to celebrate
  • They discover your restaurant
  • Builds our member base for YOU
YOUR MARKETING TOOL

Paid Promotions

  • Reach 10,000+ diners on-demand
  • Text/email campaigns when YOU want
  • Pay per send (no monthly fees)
  • Fill tables during slow periods
  • Launch new menu items to scale

The Math That Makes Sense

Compare your options for reaching new customers

Traditional Ads
$27-83
Per customer acquired. They may visit once and never return.
Your Email List
1,500
People (maybe). Same audience every time. Limited reach for growth.
Free Birthday Food
10,000+
Engaged diners. Pay only when you promote. Growing network effect.

The Real Value

10x
Bigger Audience

Access 10,000 diners for a fraction of what you'd spend on ads to reach the same audience.

Based on Focus Digital CAC study 2024 and typical restaurant email list sizes

Join as a Founding Restaurant

Be part of the launch and get preferred rates

What We Need From You

  • $10-15 birthday credit for members
  • Valid anytime (or specify restrictions)
  • Simple redemption process
  • Featured in our member app/emails

What You Get

  • Founding restaurant status
  • Preferred promotional rates
  • Access to growing member base
  • On-demand marketing tool
  • Network effect as we grow

Let's Get Started

Launch timeline for founding restaurants

1

This Week: Finalize Your Offer

Agree on birthday credit amount and any restrictions. Get added to our partner portal.

2

Next 30 Days: Pre-Launch Marketing

We market you to our 407 members + grow to 2,500. You're featured in app/emails.

3

Month 2+: Birthday Groups + Promotions

Start seeing birthday groups. Use promotional campaigns whenever you need traffic.

Thank You

Let's build the largest dining network in Utah together

Clayton